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Data-driven attribution: the cure for discount code abuse?

Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses...

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Personalisation: the key to profitable discount codes

Produced in association with Fospha. In our recent articles Discount codes: 5 ways retailers can handle their deal addiction and Data-driven attribution: the cure for discount code abuse?, we discussed...

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